1. Who we are

SHADES (“we,” “us,” and “our”) is a Dubai-based tailoring company offering bespoke tailoring, uniform solutions, and garment alterations. This privacy policy explains how we collect, use, store, share, and protect personal data when you visit shadesdxb.com, contact us, book an appointment, or use our services.

By using our website or giving us your information, you confirm that you have read this policy. If you do not agree with it, please do not use the website or submit your personal data.

2. Information we collect

We collect the information we need to provide our services and to run and improve our website. This may include:

1. Contact details: your name, email address, phone or WhatsApp number, company name, job title, and delivery address, collected when you fill in a form, request a quotation, book an appointment, message us, or visit us.
2. Measurements and garment details: body measurements, size lists, fit and style preferences, fabric selections, fitting notes, and alteration instructions.
3. Order and transaction information: quotations, invoices, purchase orders, payment records, delivery details, and order history. We do not store full card details on our systems. Card payments are handled by our payment providers.
4. Corporate and uniform order information: the name and contact details of your representatives, staff size lists supplied for uniform orders, and the logos or artwork you provide for branding.
5. Communications: the content of emails, WhatsApp messages, and calls with us, and any feedback or complaints you send.
6. Website usage data: IP address, device and browser type, pages visited, time spent on pages, the website that referred you, and similar data, collected through cookies and analytics tools.

If you give us personal data about another person, such as the sizes of employees for a uniform order, you confirm that you are entitled to share it with us and that the individuals have been informed where required.

3. How we use your information

We use your information to:

1. Prepare quotations, process orders, and take payment.
2. Take measurements, arrange fittings, and make or alter your garments.
3. Deliver or arrange collection of your order.
4. Respond to your inquiries, appointment requests, and complaints.
5. Keep records of your measurements and preferences so that repeat orders and alterations are accurate.
6. Send order updates, fitting reminders, and service messages.
7. Send offers, news, and promotional messages, where you have agreed to receive them.
8. Understand how the website is used, and improve our website, services, and customer experience.
9. Meet our legal, tax, accounting, and regulatory obligations, and protect our rights.

We rely on your consent, on what is needed to carry out a contract with you or take steps at your request before a contract, on our legitimate business interests, and on our legal obligations, depending on the purpose.

4. Sharing your information

We do not sell or rent your personal data. We share it only where needed and only with:

1. Service providers that help us run our business, such as payment processors, courier and delivery companies, website hosting and IT providers, and email, messaging, and booking tools.
2. Analytics and advertising providers, such as Google, that help us measure website performance and, where enabled, show you relevant advertising.
3. Professional advisers, such as accountants and legal advisers, where needed.
4. Authorities and regulators, where the law requires it or where we need to protect our rights, property, or safety.
5. A successor business, if SHADES is sold or reorganized, is subject to this policy continuing to apply.

We require these parties to keep your data secure and to use it only for the purpose we gave it to them.

5. Cookies and tracking technologies

Our website uses cookies and similar technologies to make the site work, understand how visitors use it, and, where enabled, support our marketing. The types we use include

1. Essential cookies, which keep the website working.
2. Performance and analytics cookies, such as Google Analytics, which show us which pages are used and how.
3. Marketing cookies, such as those used for remarketing, which help show relevant adverts on other websites.

You can accept or refuse non-essential cookies through our cookie notice, where shown, and you can block or delete cookies in your browser settings. Blocking some cookies may affect how parts of the site work.

6. How long we keep your information

We keep personal data only as long as needed for the purposes in this policy and to meet legal and accounting requirements.

1. Order, invoice, and payment records are kept for the period required by UAE law.
2. Measurements and garment records are kept while you remain a customer so that repeat orders and alterations stay accurate. You can ask us to delete them at any time, subject to any legal duty to keep certain records.
3. Inquiry and marketing details are kept until you ask us to stop contacting you or we no longer need them.
4. Website analytics data is kept for the period set in our analytics tools.

When we no longer need personal data, we delete or anonymize it.

7. Data security

We use reasonable technical and organizational measures to protect personal data against unauthorized access, loss, alteration, and disclosure. These include limiting access to those who need it and using trusted providers. No website or online system can be guaranteed to be completely secure, so please take care when sending information to us.

8. Transfers outside the UAE

Some of our providers, such as analytics, email, or hosting services, may store or process data outside the UAE. Where this happens, we take steps to make sure your data is handled with appropriate protection and in line with applicable UAE data protection law.

9. Your rights

Subject to applicable law, you have the right to:

1. Ask what personal data we hold about you and receive a copy.
2. Ask us to correct information that is inaccurate or incomplete.
3. Ask us to delete your personal data, where we no longer need it or are not legally required to keep it.
4. Object to or ask us to restrict certain uses of your data.
5. Withdraw your consent at any time, including for marketing messages, without affecting use that took place before you withdrew it.

To use any of these rights, contact us using the details in section 12. We may need to confirm your identity before acting on a request, and we will reply within a reasonable time.

10. Children

Our website and services are meant for adults. We do not knowingly collect personal data from children through the website. Where we make garments for a child, such as school uniforms or children’s alterations, we collect measurements and contact details from the parent, guardian, or school that places the order.

11. Third-party links and changes to this policy

Our website may link to other websites, such as social media pages and map services. We are not responsible for their content or privacy practices, and we encourage you to read their privacy policies.

We may update this Privacy Policy from time to time. The latest version is always on this page with its effective date. Continued use of the website after an update means you accept the revised policy.

12. Contact us.

If you have questions about this policy or want to use your rights, please contact us:

SHADES

Address: SHADES, Grand Shopping Mall, Al Quoz, Dubai.

Telephone / WhatsApp: +971 50 440 4980

Email: info@shadesdxb.com